Better hiring starts with a better job description.

Start with the purpose of the role

Explain why the position exists and the contribution it should make. Two clear sentences about the work are more useful than broad phrases such as “dynamic professional.”

Separate essentials from preferences

Identify the skills someone needs on day one and the skills they can learn. Long, unprioritized requirement lists can make it harder for suitable candidates to recognize a good fit.

Describe the everyday work

Include the main responsibilities, reporting relationship, working arrangement and location. Be clear about travel or site requirements where they apply.

Make the process understandable

Explain how to apply and what information is needed. Agree on an assessment approach before publishing the role, so candidates and interviewers have a consistent experience.